New Lows in Advertising
This post hasn’t got too much to do with the Cocaleague, but two advertising campaigns caught my attention at the weekend, and not in a good way. First, leafing through my copy of The Guardian’s Guide magazine on a train to England’s Northwest, I was flabbergasted by a two page spread proclaiming the christening of the new England away kit by Kasabian, live in Paris. Our’s is a free country and to an extent, so is France, but how annoyed can one be by the sight of these charmless chug rockers leaping on the World Cup bandwaggon and do they really think this will sell more shirts amongst right thinking people? Back to the advertising drawing board.
Then, in an otherwise quiet Match of the Day Two featuring our own Neil Warnock, the action was spliced by a superhumanly unfunny trailer for Sport Relief featuring James Corden and members of the Manchester United first team. Corden disappeared from view for a few months over the wintertime, presumably stung by a vicious backlash in response to his ubiquitousness of 2008 and 2009. He has ventured back into the limelight way too soon for this piece of punch-the-TV-annoying ‘humour’. Please give generously to Sport Relief – they’ll need the money to hire a new PR department.